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Food Union .

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Food Union A/S Transforms Distribution and Logistics with Optimistic Route Planning and Optimization Solution


Food Union A/S is a leading food and beverage company specializing in the production and distribution of high-quality, innovative products. With a strong commitment to sustainability and the environment, Food Union A/S focuses on creating delicious, healthy food options that cater to diverse consumer preferences. Established in Europe, the company has expanded its presence across the globe, partnering with local suppliers and distributors to ensure consistent quality and flavor. Food Union A/S's extensive product portfolio includes dairy products, frozen desserts, snacks, and beverages, all designed to bring joy to consumers while promoting a healthier lifestyle.

Food Union was seeking to enhance its distribution and logistics operations by optimizing daily route planning. Previously, the company relied on their Enterprise Resource Planning (ERP) system for managing their daily distribution routes. However, the ERP system's limitations resulted in inefficiencies that affected the company's ability to deliver high-quality products to their customers in a timely and cost-effective manner.

Problem: Food Union A/S's existing ERP system was not equipped to handle the complexities of route planning and optimization. 
This led to:
  1. Inefficient route planning, resulting in increased fuel consumption and longer delivery times.
  2. Difficulty accommodating last-minute order changes or new customer requests.
  3. Limited visibility into the distribution process, making it challenging to identify areas for improvement.

In 2021, Food Union A/S decided to implement the Optimistic Route Planning and Optimization Solution to transform their logistics process and improve overall efficiency. They first started using the solution for their online store before implementing it across all other divisions.

Solution :

implementing the Optimistic Route Planning and Optimization Solution

Food Union A/S experienced significant improvements in their logistics operations:

  1. A 20% reduction in fuel consumption due to optimized route planning.
  2. A 15% decrease in overall delivery times, ensuring faster and more reliable delivery to customers.
  3. Improved customer satisfaction, as the company was better equipped to handle last-minute requests and provide accurate delivery estimates.

Customer Testimonial:

Food Union A/S shared their experience with the Optimistic solution, highlighting the following benefits:

  1. User-friendly interface: The solution's intuitive interface allowed planners and dispatchers to visualize routes on a map, making it easier to manage the delivery process and adjust routes during the day as needed.
  2. Reduced manual workload: The solution significantly reduced the manual workload for dispatchers and planners, resulting in more efficient operations and less pressure on other divisions.
  3. Improved onboarding and training: The solution simplified the training and onboarding process for new staff, making it more efficient and streamlined.
  4. Enhanced delivery insights: The broad functionality and optimization settings provided detailed insights into the delivery process, vehicle load distribution, and driver performance, enabling the company to develop a KPI system for driver performance evaluation.
  5. Time savings: Food Union A/S reported saving at least 1.5 hours daily for experienced planners on route planning tasks alone.
  6. Reduction in fuel consumption and CO2 emissions: The efficient load distribution and route optimization led to a reduction in the distance covered, resulting in lower fuel consumption and CO2 emissions.

Food Union A/S also praised the Optimistic team's hands-on approach, swift response to challenges, and on-site support, which contributed to the smooth implementation of the solution.


By implementing the Optimistic Route Planning and Optimization Solution, Food Union A/S has achieved significant improvements in their logistics operations. The company now enjoys increased efficiency, reduced workload, and better insights into the delivery process, allowing them to focus on their core mission of delivering high-quality, innovative food and beverage products to customers around the globe. With the help of the Optimistic solution, Food Union A/S continues to streamline their distribution process, reduce operational costs, and enhance customer satisfaction.